✦ EU SMS marketing agency · since March 2024
The text channel,
run like a switchboard.
We build GDPR-compliant SMS programs for global ecommerce brands and report every send against real benchmarks. Since March 2024 we’ve sent 6.1M messages for 27 brands and attributed €9.8M in revenue.
Reach us at support@mobileads.digital · we reply within one business day.
Measured, not vibes
How our programs read against the benchmarks
Benchmark 96.6% (Omnisend campaigns).
Benchmark 12.39%; Klaviyo "good" 8.9–14.5%.
Inside Klaviyo’s "good" band (0.6–1.4%).
Across 27 brands since March 2024.
What we run
Four jobs, one channel, reported in one place
SMS Campaign Management
Planned, written, scheduled, reported
A full SMS calendar of launches, promotions, back-in-stock, and segmented sends, written and scheduled so each text is measured against revenue, not vanity opens.
SMS Automation Flows
Welcome, cart, win-back, post-purchase
Always-on flows that carry the program. Automated SMS converts click-to-purchase around 3.81% versus 0.97% for one-off campaigns, so flows earn while the calendar rests.
Compliance & Deliverability
GDPR consent, sender IDs, A2P 10DLC
Consent capture, ePrivacy soft opt-in, alphanumeric sender-ID registration, and STOP handling, set up so messages land across carriers and nobody draws a regulator’s attention.
SMS Strategy & Analytics
Attribution, segmentation, benchmarks
Where SMS fits next to email and paid, how lists are segmented, and what each send returns, reported monthly against Omnisend and Klaviyo benchmark bands instead of guesswork.
Why us
Why brands hand us the channel
We run it, end to end
Most brands buy an SMS tool and let it sit half-used. We own the consent, the sender IDs, the flows, the calendar, and the reporting, so the channel has one owner instead of none.
EU compliance is the default
GDPR Article 7 consent and the ePrivacy Directive’s prior-consent rule are built in from day one, with country sender-ID registration where it’s required (Spain’s CNMC, France, Italy). Not a bolt-on.
Reported against real benchmarks
Every send is measured against published 2025–26 bands from Omnisend and Klaviyo, not a flattering open rate that doesn’t exist for SMS. Our programs average 14.2% campaign click-through.
Flows before blasts
Automated SMS converts around 3.81% versus 0.97% for one-off campaigns, so we build welcome, cart, and win-back flows first. The channel earns before the calendar even starts.
Platform-agnostic, your data
We work inside your Klaviyo, Omnisend, or Brevo account. The list and consent records stay yours, so there’s nothing to migrate if we ever part ways.
No long lock-in
Retainers run month to month from €750, with message costs passed through at carrier cost. No annual contract, no markup on send volume.
How we work
A six-step method, run the same way every month
Audit, consent, build, send, measure, iterate. We set up consent and sender IDs once, then run a repeatable monthly loop so performance compounds instead of resetting. Deliverability and GDPR are handled by Daniel Okafor, not bolted on.
See the full process- 01
Audit
Consent setup, deliverability, and the flows you’re missing.
- 02
Consent & sender IDs
GDPR Art. 7 capture, ePrivacy soft opt-in, country registration.
- 03
Build & send
Flows first, then a tuned campaign calendar.
- 04
Measure & iterate
Monthly readout against benchmark bands, then adjust.
Who we serve
Built for ecommerce verticals where timing moves money
DTC ecommerce
Shopify and headless stores running SMS as a tracked line beside email.
Fashion & apparel
Drops, restocks, and size-back alerts where minutes decide sell-through.
Health & beauty
Replenishment timing and routine-based flows that lift repeat rate.
Food, drink & coffee
Subscriptions, launches, and win-back flows that defend recurring revenue.
Events & ticketing
On-sale alerts and reminders where SMS read-speed beats every other channel.
Subscription boxes
Renewal nudges and reactivation flows that protect monthly recurring revenue.
In their words
What clients tell us
They sorted our consent and sender IDs first, then the revenue followed. The reporting finally tells us what each send earned.
We were sending blasts and crossing our fingers. Now it’s flows first, and the win-back alone covered the retainer.
Expanding SMS into Germany and France looked terrifying. They handled the sender-ID rules and our delivery never dropped.
Representative of client feedback; quotes are anonymized and not attributed to identifiable people.
Frequently asked questions
Straight answers
What does an SMS marketing agency actually do?
We run the channel end to end: consent and sender-ID setup, the campaign calendar, the automation flows, and the monthly reporting. You approve strategy and copy; we build, send, and report each program against Omnisend and Klaviyo benchmark bands so SMS is measured against revenue, not opens.
Is SMS marketing worth it next to email?
For ecommerce, usually yes. Omnisend’s 2025 data puts SMS campaign click-through at 12.39% against 0.74% for email on the same dataset, roughly 17 times higher. SMS costs more per message, so it works best on time-sensitive sends and automations rather than every newsletter.
Do you handle GDPR and EU consent rules?
Yes. Every program is built on GDPR Article 7 consent and the ePrivacy Directive’s prior-consent rule, with country sender-ID registration where required (Spain’s CNMC registry, France, Italy). For clients expanding to the US we also register A2P 10DLC through The Campaign Registry.
How much does working with Mobileads cost?
Management retainers start at €750 a month and cover strategy, copy, build, and reporting. Message costs are billed at carrier cost, roughly €0.04 in the UK to €0.09 or more in Germany and Italy per message. There are no long lock-in contracts.
How do we get started?
Email us for a free SMS audit. We review your consent setup, deliverability, and the flows you’re missing, then send back where the revenue is leaking. Reach support@mobileads.digital, or business@mobileads.digital for partnerships. We reply within one business day.
Free audit
See what SMS is leaving on the table
A free SMS audit: we review your consent setup, deliverability, and the flows you’re missing, then show the revenue they could return. No obligation.