SMS marketing, answered

Yes, with prior consent. The ePrivacy Directive (Article 13) requires opt-in before marketing by SMS, and GDPR Article 4(11) defines valid consent as a freely given, specific, informed, unambiguous affirmative action. A soft opt-in covers similar products for existing customers under Article 13(2).

On Omnisend’s 2025 dataset, SMS campaign click-through was 12.39% against 0.74% for email, roughly 17 times higher. SMS costs more per message, so the smart split is SMS for time-sensitive sends and high-intent flows, with email carrying the bulk of routine communication.

Klaviyo rates under 0.5% as "great", 0.6–1.4% as "good", and 2.0% or higher as "critical". Our managed programs average 0.6%. Opt-out climbs from poor targeting, not volume alone, so segmentation is what keeps it inside the good band.

No. A2P 10DLC is a United States registration for sending to US numbers. EU-only programs use alphanumeric sender IDs and country registration instead. You only register A2P 10DLC when you start sending to American subscribers, which we handle as part of expansion.

It depends on your needs. Klaviyo and Omnisend suit brands wanting unified email and SMS with EU support; Brevo is strongly EU-native; Twilio or Sinch suit API-led setups. We are platform-agnostic and work inside whichever account you run, so the choice fits you, not us.

A free SMS audit takes about a week. After that, consent and sender-ID setup plus your first two automation flows are usually live within two to three weeks, and the full campaign calendar starts the following month once the list’s response is clear.

Yes. We work inside your own platform account, so the subscriber list, the consent records, and the performance data stay yours. If we ever stop working together, nothing has to be migrated and you keep everything we built.