The numbers
What the programs add up to
Aggregate figures since we started in 2024, and our program averages set against the benchmark bands we publish. We report what moved revenue, not an open rate that SMS can’t actually measure.
Cumulative since March 2024. Attributed revenue averages €1.61 per message, inside Postscript’s $0.41–$4.54 per-message range.
Scorecard
Where our averages land on the dial
Mobileads average published benchmark
Our averages vs the benchmark
Every account is reported the same way. These are the blended averages across all 27 brands, against the 2025–26 published benchmarks.
| Metric | Mobileads avg | Benchmark | Source |
|---|---|---|---|
| Delivery rate (campaigns) | 97.6% | 96.6% | Omnisend |
| Campaign click-through | 14.2% | 12.39% (good 8.9–14.5%) | Omnisend / Klaviyo |
| Automation click-through | 22.5% | 20.34% | Omnisend |
| Opt-out rate | 0.6% | good 0.6–1.4%, great <0.5% | Klaviyo |
| Flow click-to-conversion | 4.2% | 3.81% | Omnisend |
Numbers come from the client’s own platform (Klaviyo, Omnisend, or similar), using its click and conversion tracking, with a holdout view where list size allows so SMS revenue isn’t double-counted against email. The benchmark bands come from Omnisend’s 2025 dataset and Klaviyo’s campaign benchmarks.
The methodology behind the reporting sits in SMS strategy and analytics, and the reasons brands trust it are on the why us page.
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