Pricing
Retainers that cover the work, not the volume
Management starts at €750 a month and scales with the size of the program. Message costs are passed through at carrier cost, so you never pay a markup on send volume.
Activate
€750/mo
New to SMS or under ~5k subscribers
- Consent + sender-ID setup (GDPR, ePrivacy)
- Core flows: welcome, abandoned cart, post-purchase
- 2 segmented campaigns per month
- Monthly benchmark readout
Most popular
Accelerate
€1,450/mo
Scaling brands running a full calendar
- Everything in Activate
- Full campaign calendar (6–10 sends/mo)
- Automation suite + advanced segmentation
- A/B testing and quarterly strategy review
Enterprise
Custom
Multi-market or multi-brand programs
- Everything in Accelerate
- Multi-country sender IDs + localisation
- US expansion: A2P 10DLC registration
- Dedicated strategist + shared Slack channel
Retainers cover strategy, copy, build, and reporting. Message costs are billed at carrier cost. EU SMS runs roughly €0.04 (UK) to €0.09+ (Germany, Italy) per message depending on destination. See how we measure return on the results page.
No markup on volume
What the messages themselves cost
Message costs are billed through at carrier cost, with no margin added. The price depends on the destination country, so we route per market to keep it down. Approximate per-SMS rates (Twilio public pricing):
| Destination | ~ per SMS |
|---|---|
| United Kingdom | €0.04 |
| France | €0.075 |
| Netherlands | €0.084 |
| Spain | €0.085 |
| Italy | €0.089 |
| Germany | €0.090 |
| United States | €0.008 |
EU rates run roughly five to thirteen times the US base; UK is cheapest, Germany and Italy the priciest. Rates change, so we confirm current pricing per market at setup.
Pricing questions
Straight answers
What does the retainer include?
Strategy, segmentation, copy, build, sending, and the monthly benchmark readout for your SMS program. The retainer covers our work; the message costs themselves are billed separately at carrier cost so there’s no markup on volume.
How much do the messages themselves cost?
They’re billed at carrier cost, which depends on destination. Twilio’s public rates run about €0.04 per message in the UK up to €0.09 or more in Germany and Italy. EU rates run roughly five to thirteen times the US base, so we route per country to keep cost down.
Is there a long contract?
No. Retainers run month to month with a short notice period. You work inside your own platform account, so if you ever leave, the list, the consent records, and everything we built stay with you. Nothing has to be migrated.
Which tier should we start on?
Brands new to SMS or under about 5,000 subscribers usually start on Activate at €750 a month. Once a full campaign calendar and automation suite are running, Accelerate at €1,450 fits better. Multi-market or multi-brand programs move to Enterprise.
Free audit
Want a proposal scoped to your list?
A free SMS audit: we review your consent setup, deliverability, and the flows you’re missing, then show the revenue they could return. No obligation.