About
An SMS agency that reports against the benchmark
Mobileads is an Ireland-based SMS marketing agency, founded in March 2024, working with ecommerce brands worldwide. We run SMS as a measured revenue channel, not a megaphone.
Why we exist
Most ecommerce brands bolt SMS onto an email tool, send the occasional blast, and never find out whether it paid off. The channel gets blamed for a high opt-out rate that was really a targeting problem. We started Mobileads in March 2024 to run SMS properly: consent first, flows before campaigns, and every send measured against a real benchmark.
We work inside your platform, so your list and consent records stay yours. We are platform-agnostic, comfortable in Klaviyo, Omnisend, Brevo, or a raw CPaaS, and we report the same way regardless: delivery, click-through, opt-out, and attributed revenue, against published bands.
The team is six specialists across strategy, deliverability, data, copy, accounts, and list growth, based in Ireland and working with brands worldwide. We stay small on purpose: every account is run by people who can name its numbers, not passed down a chain.
What we believe
Three rules we don’t bend
Consent first
No bought lists, no pre-ticked boxes. Every subscriber opts in under GDPR Article 7, because a clean list is what keeps opt-out under 1% and messages landing across carriers.
Flows before blasts
Automations earn before campaigns do, converting around 3.81% versus 0.97% for one-off sends. We build the flows first, then the calendar, so the channel pays for itself early.
Report the truth
There is no real open rate for SMS, so we don’t pretend there is. We report delivery, clicks, opt-out, and attributed revenue against published benchmarks, even when a month is flat.
The team
Who runs your program
Aoife Brennan
Head of SMS Strategy
Aoife has spent eight years building ecommerce email and SMS programs for DTC brands across the UK and EU, from first welcome flow to multi-market send calendars. She owns campaign strategy, segmentation, and the monthly benchmark readout at Mobileads.
- Klaviyo-certified
- 8 years ecommerce lifecycle marketing
Daniel Okafor
Deliverability & Compliance Lead
Daniel came from a European CPaaS where he handled carrier routing and sender-ID registration across the EU. He owns deliverability, GDPR and ePrivacy consent, and A2P 10DLC setup for brands expanding into the US at Mobileads.
- ex-CPaaS deliverability engineer
- EU sender-ID & A2P 10DLC registration
Lena Hoffmann
Data & Analytics Lead
Lena builds the attribution and reporting layer behind every Mobileads program, mapping SMS revenue against email and paid so clients see what each send actually returned. She came from an analytics role at a DTC marketplace.
- marketing analytics, ex-DTC marketplace
- attribution & incrementality
Marco Rossi
SMS Copy & Creative Lead
Marco writes the messages and runs the A/B tests behind every campaign and flow. He spent six years as a DTC copywriter before focusing on SMS, where 160 characters have to earn a click and a sale.
- DTC copywriter, 6 years
- SMS copy & A/B testing
Saoirse Walsh
Client Partner
Saoirse runs onboarding and is the day-to-day contact for every account. She makes sure the strategy on paper matches what ships, and that the monthly readout answers the questions clients actually have.
- account management, 7 years
- ecommerce onboarding
Jonas Lindqvist
Lifecycle & List-Growth Manager
Jonas owns subscriber growth and segmentation: the opt-in capture, the welcome path, and how the list is cut so each send stays relevant. He came from a Nordic ecommerce group running email and SMS together.
- ecommerce lifecycle, Nordic retail
- list growth & segmentation
The company
Mobileads Ltd is registered in Ireland, in the EU, and works with brands worldwide. The Data Protection Commission is our lead supervisory authority under GDPR. Reach support at support@mobileads.digital or new business at business@mobileads.digital.
Free audit
See what SMS is leaving on the table
A free SMS audit: we review your consent setup, deliverability, and the flows you’re missing, then show the revenue they could return. No obligation.